Communications & Engagement

Winning the hearts and minds of stakeholders is critical to the success of any change project.

We help you to achieve stakeholder engagement by applying communications and engagement techniques and tools, including:

• Stakeholder analysis
  Questionnaires, interviews and workshops to gauge the current state of the stakeholders in terms of attitudes, needs, motivators (“hot button”), etc.
• Stakeholder management
  Actively managing the relationships with all stakeholders to ensure the appropriate level of ongoing commitment.
• Communications
  Carefully planned to ensure appropriate messages are delivered to each stakeholder group via the optimum channel at the right time. This typically includes emails, presentations, newsletters, notice boards, intranet sites, BLOGs, desk-drops, plasma screens and webcasts.
• Feedback Channels
  Listening mechanisms to ensure that all stakeholders know that they can be heard and their views will be considered.
• Incentives & Sanctions
  “Carrot and stick” formal and informal approaches such as performance objectives, disciplinary action or helping individuals achieve personal ambitions.
• Measurement
  To gauge whether the message has been received and understood – through a process of surveys, interviews and/or workshops. This is a key success factor – but frequently overlooked.